Beauty Product Skincare Photography for Natural Skin-care Brand, 360 botanics
Updated: Dec 1
Check out the creative skincare photography images Shootlab created for natural skincare brand 360 Botanics, a Vegan Skincare Company based in Lewes, Sussex. As a premier Content Creation Agency, we are passionate about delivering top-tier visual content.
Keep reading to learn about our approach to the skincare photography shoot, to get some skincare photoshoot ideas, and to see some of the stunning beauty product photography images we captured for 360 Botanics.
Skincare Photography - Our creative approach
The goal of the skincare photography shoot was to create a series of images for the new 360 Botanics website and their upcoming social media campaign. The studio photography features 360 Botanics' amazing natural skincare ingredients, including summer flowers, cloves, and cinnamon orange segments. The brand has a simple, minimalist design aesthetic, and we reflected this in our photography by using simple tones, shapes, and forms. We also included some of the beautiful raw ingredients that go into their skincare products. We decided to shoot a series of flatlay images to highlight the natural ingredients and create striking visual compositions.
What is Flatlay Photography?
Flat lay photography is a style of photography that involves taking pictures of items arranged on a flat surface. This can include anything from food and drink to products and flowers. Flatlay photos are usually taken from above, giving the viewer a bird's-eye view of the scene. One of the benefits of this style of photography is that it can be used to create highly creative and visually appealing compositions. Objects can be laid out in a pleasing way, in symmetrical arrangements, or colour-coordinated, or using repetition to create a dynamic image. Flatlays also tend to be less cluttered than other types of photos, making them perfect for highlighting individual items. If you're interested in trying your hand at flat lay photography, all you need is a camera, a tripod, and a few carefully chosen props. With a little practice, you'll be taking stunning flatlays in no time! For the product photography skincare photo shoot in the photo-studio, we decided to shoot a series of Flatlay-photographs, to highlight and celebrate the natural ingredients that make up the company's Vegan-Skincare range. Check out the images below, they offer natural skincare product photography skincare photoshoot ideas!
How to shoot Flatlay Photographs
A lot of people ask 'how do I shoot Flatlay-Photographs? Flat lay or Flatlay Photography as it is sometimes known is where you position the camera directly above the products or objects you are shooting and create a pleasing composition. It is a great way to tell visual stories and allows you to be creative with your Photography. In this case for our Flatlay, we incorporated natural Ingredients such as Citrus Fruits, Lavender, Rose Oils & Peppermint – all photographed in their raw natural form. We then set about creating our Flatlay composition, first choosing a coloured background, lighting the scene and laying out the different elements to make a pleasing visual composition.
The 'Winter Spice' Vegan-Soap ingredients include a mix of cloves, orange / citrus, and Cinnamon. We decided to photograph this flat-lay, in a way that graphically displays the products ingredients in a bold and strong visual way, echoing the natural ethos and brand values of the company. The Cinnamon sticks have a really nice flaky texture and we laid those out in a vertical position to give the composition energy. The orange segments had a really nice sheen to them, evocative of the moisturising qualities of the soap. Scattering the cloves on the background added a random pattern which broke up the formal structure created by the other elements.
In this Flatlay-photograph of 360's CHARCOAL & PEPPERMINT ORGANIC CLEANSING SOAP. The image includes Mint leaves, Charcoal pieces and Natural Oils, showing the ingredients that go into the soap in a bold graphic style.
Above is a Flatlay photo of the Calendula & Lemongrass Vegan soap, for this we included real Lemongrass sticks and Calendula as visual props, again taken from the real ingredients used in the product
For the Vegan Gifts collection on the Website, we created a series of studio photos that give the 360 botanics gift products a high-quality look and feel, this is achieved with the use of luxurious marble plinths and the use of warm background tones. Keep scrolling to see some more of our creative skincare product photography.
For the Rose Radiant Facial Mist, we decided to remove the lid of the bottle and have a succulent Rose bursting out the top. Making a strong visual connection between the product and the natural ingredients that are used to make it. We chose a white background for the image and dynamic studio lighting, so that the beauty product really stood out!
The image above showcases an array of 360 Botanics' beauty products, specifically highlighting the Quartz Candle from their exclusive crystal-inspired candle line. The use of vintage Marble plinths serves not only to draw the eye towards the featured items but also acts as a device to evoke an aura of sophistication and opulence. The candle collection from 360 Botanics embodies the essence of luxury and is presented in a way that evokes a sense of quality and luxury
The Pink Clay Mask is one of the brands most popular selling items. We decided to give this product a bold and playful look by choosing a pink backdrop and a matching colour palette. The choice of colours perfectly reflects the product's name, as well as the contents of the mask.
SHOOTLAB are a content Creation Company based in Lewes, East Sussex. Specialising in Video Production,Photography, Videography, Social media Content Creation & Social Media Management. We have experience working with businesses of all sizes creating high-quality content for websites, blogs and social media platforms such as TikTok, Instagram and Twitter.Elevate your brand or business with Shootlab's expertise in dynamic content creation and high-impact video production.
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