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FASHION AI: Content Creation using Midjourney

Updated: Dec 1

It's the SHOOTLAB AI image drop! We're continuing our experimental journey with Midjourney AI software, and this month's theme is "Fashion Futures." We're excited to showcase an AI-generated fashion campaign that explores innovative and futuristic fashion looks. The fashion AI images were created using MidJourney, which is an exceptional generative AI tool that boasts an unlimited "AI imagination." If you're curious to learn more about the software and how to use Midjourney AI, keep reading below!

Mid-Journey AI Software: A New Way to Create Stunning Images

At Shootlab, as photographers and Content Creators, we love producing image-based work, and traditionally, this has been carried out using our trusty Canon-R5 DSLR. However, when we discovered Midjourney, the amazing image creation software, we naturally jumped straight on board! Our first foray into AI-image-creation was when we produced a series of AI oil paintings like old masters depicting Lewes Bonfire Night. These AI images looked so realistic that people assumed they were old masters! The local newspaper, The Argus, picked up the story, and the rest is history. Read our Is AI capable of genuine Creativity Blog

Using MidJourney AI image generator, Content Creators can produce stunning generative AI images in a matter of seconds, and with Midjourney V5.2 now available, prepare to be dazzled! Read on to see our Midjourney Fashion Photography.

Futuristic fashion trainers/ fashion sneakers on a plinth

What Is Midjourney and how does Midjourney work?

Mid journey is an AI Art Generator - (AI Image Generator)) that uses machine learning to turn natural language descriptions called 'prompts' into unique images. It's easy to use and open for anyone to join – all you need is a Discord account. Once you enter your words 'text', the tool will provide you with an AI-generated image. You can then upscale the image and download it, or send it to yourself. Plus, you can explore a gallery of other users' images on the Midjourney AI website.

Step by step guide: How to use Midjourney AI image generator

Step 1: Make sure you have a Discord account Midjourney works entirely on Discord, so you’ll need to set up a Discord account to use it. Signing up for Discord is free if you haven’t done it yet. Once you have set up an account log in to your account.

What is discord?

Discord is a communication platform that allows people to create and join online communities, known as servers, where they can chat with text, voice, and video, as well as share files and play games together. It is commonly used by gamers, but can also be used by any group or community looking for a way to communicate and collaborate online)

Step 2: Visit the Midjourney website. Here, choose Join the beta. This will automatically take you to a Discord invite.

Step 3: Follow the link in the Discord invite to join Midjourney's server. Once inside, choose "Continue to Discord" to accept the invite.

Step 4: Your Discord app will not automatically open. When it does, select the ship-like Midjourney icon on the left menu.

Step 5: In the Midjourney channels, locate the Newcomer rooms. There will typically be a number of newcomer rooms open, You can select any of these to begin.

Step 6: In the box at the bottom of Discord, type /imagine and then type whatever you want to see in the prompt box above. Your ai-generated images will be transfered to your Midjourney account!

Midjourney software prompt bar grey bar withy white text
Midjourney Prompt bar

"For decades, futuristic fashion images have been part of the fashion landscape. Now, AI image software such as MidJourney is being used to create new and innovative futuristic fashion looks. This software can generate images that fuse unique and innovative clothing and accessories. It can also generate virtual models and 3D renderings of fashion looks, allowing for the creation of entire looks and collections that are truly out of this world. AI-image-generation-software is a powerful tool for fashion designers and brands and will continue to revolutionise the fashion industry for years to come. Check our blog – 'Is AI Capable of Genuine Creativity'

dark skinned man wearing beige sweatshirt sitting at desk sewing illuminated fabric to make tech garment
Fashion Designer AI working on Wearable Tech Garment using complex sensory technology

Designer Catwalk Show Photography Portfolio

ChatGPT: Unlocking the Power of Natural Language Processing

So, what else has been happening this month in AI? Well, quite a lot actually. The biggest news was the arrival of ChatGPT, which has brought the power of AI to everyone's attention. ChatGPT is revolutionary writing software that enables users to create short and long-form text in seconds on any subject you can think of! The biggest innovation is the ability of ChatGPT to understand a text command and carry out a task based on it. Furthermore, it has the ability to respond to follow-up instructions. ChatGPT is fully automated and is quickly becoming an essential part of everyone's workflow, including Shootlab's. While the server has been down on various occasions due to high demand, ChatGPT is a game-changer and will soon become a regular feature used in writing emails, letters, and other everyday tasks.

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Fashion image animation created using Genmo ai

SHOOTLAB About us:

SHOOTLAB are a content Creation Company based in Lewes, East Sussex. Specialising in Video Production, Photography, Videography, Social media Content Creation & Social Media Management. We have experience working with businesses of all sizes creating high-quality content for websites, blogs and social media platforms such as TikTok, Instagram and Twitter.Elevate your brand or business with Shootlab's expertise in dynamic content creation and high-impact video production.

We'd love to hear more about your company or business and how we can help you. Please reach out anytime – we look forward to hearing from you!


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View our recent blog - Is AI Capable of Genuine Creativity

cucumber and dill sorbet in a ball shape on a green  plate, silver fork next to plate, wine glasses in the background with wine and sparkling water
Ai Food Photography - Cucumber and Dill Sorbet starter photo-realistic AI image

View our blog - AI Generated Food Photography

Check our blog - 1960S Style AI

woman staring at the camera wearing 1960s dark glasses and hat, she is wearing a striking patterned jacket with orange, yellows and blues, there are red stripped sun umbrellas on either side of her and people looking out to sea, the image was taken in the 1960s and has a vintage colouration
1960s Beach Style Fashion, pure 1960s

Read our Blog: AI the great Art Revolution - Everyone can now be an artist!

Read our Blog - The Best Places to Eat and Drink in Lewes

All of the ai-images on this blog post were created in Mid Journey and are purely experimental, not for profit or for resale.

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