SHOOTLAB
- Jun 18
- 4 min read

FASHION AI: Content Creation using Midjourney

Updated: Dec 1

It's the SHOOTLAB AI image drop! We're continuing our experimental journey with Midjourney AI software, and this month's theme is "Fashion Futures." We're excited to showcase an AI-generated fashion campaign that explores innovative and futuristic fashion looks. The fashion AI images were created using MidJourney, which is an exceptional generative AI tool that boasts an unlimited "AI imagination." If you're curious to learn more about the software and how to use Midjourney AI, keep reading below!

A vibrant and abstract image dominates the composition, featuring a woman in a pink suit splashed with orange paint. The woman, who occupies the majority of the frame, stands against a bright pink background and gazes to the side. Her suit is tailored and professional, with a matching jacket and pants. However, the outfit is marred by splotches of orange paint that cover her torso and legs

Digital Supermodel AI-Generated fashion campaign Shootlab photo using Midjourney AI

Mid-Journey AI Software: A New Way to Create Stunning Images

At Shootlab, as photographers and Content Creators, we love producing image-based work, and traditionally, this has been carried out using our trusty Canon-R5 DSLR. However, when we discovered Midjourney, the amazing image creation software, we naturally jumped straight on board! Our first foray into AI-image-creation was when we produced a series of AI oil paintings like old masters depicting Lewes Bonfire Night. These AI images looked so realistic that people assumed they were old masters! The local newspaper, The Argus, picked up the story, and the rest is history. Read our Is AI capable of genuine Creativity Blog

Using MidJourney AI image generator, Content Creators can produce stunning generative AI images in a matter of seconds, and with Midjourney V5.2 now available, prepare to be dazzled! Read on to see our Midjourney Fashion Photography.

A stylish black and white sneaker rests on a pristine white pedestal in the foreground, showcasing its elegant design. The shoe's sleek curves and sharp angles stand out against the contrasting colours, creating a visually dynamic effect. The trainer is abstracted like a captivating monochromatic sculpture, casting dramatic shadows on the surface. The sculpture features interlocking shapes, evoking a sense of motion and fluidity. The image is framed by a clean white border, highlighting the minimalist aesthetic of the composition

Futuristic fashion trainers/AI fashion campaign sneakers Shootlab photo

Futuristic fashion trainers/ fashion sneakers on a plinth

black and white studio image, a woman with flowers adorning her hair is the focal point. The white Orchid-like flowers in her hair and across her shoulders are arranged in an abstract futuristic pattern, creating a striking contrast against her dark skin. The background is blurred, adding to the dreamlike quality of the image.

AI generated fashion campaign - AI fashion model Instagram computer generated

What Is Midjourney and how does Midjourney work?

Mid journey is an AI Art Generator - (AI Image Generator)) that uses machine learning to turn natural language descriptions called 'prompts' into unique images. It's easy to use and open for anyone to join – all you need is a Discord account. Once you enter your words 'text', the tool will provide you with an AI-generated image. You can then upscale the image and download it, or send it to yourself. Plus, you can explore a gallery of other users' images on the Midjourney AI website.

The image depicts a surreal scene in which a woman in a pink dress is suspended in mid-air, seemingly defying gravity. She is the focal point of the image and dominates the foreground, her dress billowing around her as though caught in a gust of wind. Her hair is dyed pink and orange, adding to the dreamlike quality of the scene. In the background, a pink mannequin with a pink head stands on its own. The woman's shoe can also be seen, covered in pink paint, resting on the edge of what appears to be a platform or ledge. The overall color scheme of the image is dominated by various shades of pink, creating an otherworldly and fantastical atmosphere.

Futuristic Model Ai Generative Fashion computer generated-mid journey ai

ai image depicts a vibrant and colourful scene, dominated by a woman in a colourful dress. The woman is the central focus of the image, with her face and upper body prominently displayed. In the background, there are several elements that contribute to the overall vibrancy of the scene. A pink and yellow liquid appears to be floating in mid-air, adding an element of whimsy to the image also pink and orange liquid, which complements the woman's outfit. The overall composition of the image is dynamic and visually engaging, with various colours and shapes vying for attention. Despite this complexity, however, the woman remains at the centre of attention, drawing the eye with her striking appearance

Fashion futures, ethereal fashion style AI-generated-Fashion-model

Step by step guide: How to use Midjourney AI image generator

Step 1: Make sure you have a Discord account Midjourney works entirely on Discord, so you’ll need to set up a Discord account to use it. Signing up for Discord is free if you haven’t done it yet. Once you have set up an account log in to your account.

What is discord?

Discord is a communication platform that allows people to create and join online communities, known as servers, where they can chat with text, voice, and video, as well as share files and play games together. It is commonly used by gamers, but can also be used by any group or community looking for a way to communicate and collaborate online)

Step 2: Visit the Midjourney website. Here, choose Join the beta. This will automatically take you to a Discord invite.

Step 3: Follow the link in the Discord invite to join Midjourney's server. Once inside, choose "Continue to Discord" to accept the invite.

Step 4: Your Discord app will not automatically open. When it does, select the ship-like Midjourney icon on the left menu.

Step 5: In the Midjourney channels, locate the Newcomer rooms. There will typically be a number of newcomer rooms open, You can select any of these to begin.

Step 6: In the box at the bottom of Discord, type /imagine and then type whatever you want to see in the prompt box above. Your ai-generated images will be transfered to your Midjourney account!

Midjourney software prompt bar grey bar withy white text

Midjourney Prompt bar

a woman with pink and yellow hair blowing in the wind. hair, lip, eye, orange, pink, eyelash, red, magenta, petal, fashion design

Ai Portrait Generator - / generative ai

torso of woman wearing pink and orange clothing swirling pink powder, ai image

ai image of fashion model torso expressive motion

"For decades, futuristic fashion images have been part of the fashion landscape. Now, AI image software such as MidJourney is being used to create new and innovative futuristic fashion looks. This software can generate images that fuse unique and innovative clothing and accessories. It can also generate virtual models and 3D renderings of fashion looks, allowing for the creation of entire looks and collections that are truly out of this world. AI-image-generation-software is a powerful tool for fashion designers and brands and will continue to revolutionise the fashion industry for years to come. Check our blog – 'Is AI Capable of Genuine Creativity'

AI painting of a woman with pink paint on her face. pink, art, magenta, event, fashion design, flash photography, carmine, graphics, graphic design, visual arts

Hyper-realism fashion / generative AI model 2023

dark skinned man wearing beige sweatshirt sitting at desk sewing illuminated fabric to make tech garment

Fashion Designer AI working on Wearable Tech Garment using complex sensory technology

Professional woman in a black suit confidently seated at a desk, surrounded by stacks of papers and photographs. The wall behind her showcases an array of black and white photos. A prominent pile of papers rests on the desk, emphasizing the workload. The woman maintains a focused gaze towards the camera, projecting a strong sense of professionalism

Fashion Designer Ai Photorealism - A woman in a black suit sits at a desk, surrounded by stacks of papers and photographs. The wall behind her is covered in various black and white photos. In the foreground, a pile of papers rests atop the desk. The woman gazes confidently at the camera, exuding an air of professionalism.

a fashion runway, where models strut their stuff in front of an audience. The focus is on a striking model with long red hair, who dominates the scene. She walks confidently down the runway, wearing a stylish outfit that accentuates her figure. The model sports a gold chain necklace that adds to her allure. The background features other models and people, but they are blurred out of focus to keep the viewer's attention on the main subject. Overall, the image captures the glamour and excitement of high fashion

Catwalk ai Model - The image showcases a fashion runway, where models strut their stuff in front of an audience. The focus is on a striking model with long red hair, who dominates the scene. She walks confidently down the runway, wearing a stylish outfit that accentuates her figure.

Woman diligently working at a well-lit desk in a spacious studio, amidst a variety of drawings and papers. Abundant natural light fills the room through large windows. Artwork adorns the walls, featuring a black and white photograph gracefully placed on the floor. The woman exudes professionalism, dressed in a white turtleneck sweater and a black skirt, complemented by black heels resting on a nearby chair. Focused on her work, neatly stacked papers occupy her desk, while several drawings adorn the wall behind her

Photo of Paris Fashion Designer Ai Photorealism

fashion model staring at camera on catwalk dark atmosphere people in background blurred

AI Generated Fashion Show

Designer Catwalk Show Photography Portfolio

ChatGPT: Unlocking the Power of Natural Language Processing

So, what else has been happening this month in AI? Well, quite a lot actually. The biggest news was the arrival of ChatGPT, which has brought the power of AI to everyone's attention. ChatGPT is revolutionary writing software that enables users to create short and long-form text in seconds on any subject you can think of! The biggest innovation is the ability of ChatGPT to understand a text command and carry out a task based on it. Furthermore, it has the ability to respond to follow-up instructions. ChatGPT is fully automated and is quickly becoming an essential part of everyone's workflow, including Shootlab's. While the server has been down on various occasions due to high demand, ChatGPT is a game-changer and will soon become a regular feature used in writing emails, letters, and other everyday tasks.

Fashion image animation created using Genmo ai

SHOOTLAB About us:

SHOOTLAB are a content Creation Company based in Lewes, East Sussex. Specialising in Video Production, Photography, Videography, Social media Content Creation & Social Media Management. We have experience working with businesses of all sizes creating high-quality content for websites, blogs and social media platforms such as TikTok, Instagram and Twitter.Elevate your brand or business with Shootlab's expertise in dynamic content creation and high-impact video production.