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  • Writer's pictureSHOOTLAB

AI: The Great Art Revolution - Everyone Can Now Be an Artist

Updated: Dec 1

 large open artists studio space with skylights fire and large oil paintings
Virtual Artist Studio Space in Paris - AI art revolution

Shootlab as Content creators have always admired great works of art but sadly lack traditional artistic skills, so we were amazed when we first discovered AI generative Art. With just a few clicks and prompts, we were creating digital paintings and art that looked incredibly professional. For the first time, we felt that technology had empowered us to unlock our inner artist. So is AI the 'Great Art Revolution' with AI can everyone now be an Artist?

Our experience experimenting with Midjourney showed us that AI (artificial intelligence) has the potential to revolutionise art, to make it more inclusive and accessible. With the right tools, anyone can now explore their creativity and engage with art in exciting new ways of creating. You no longer need formal training or artistic skills to be an artist. In this post, we will discuss how AI is breaking down barriers in art and allowing more people to embrace their artistic side. The implications are far-reaching, both for aspiring casual creators as well as the art world establishment

water with flower display behind stone columns and crumbling building
ART Installation in an Ancient Villa Gardens in the South of France - AI generative art

Artist Historical Context:

Throughout history, the label of "artist" was reserved for those with specialised talents and extensive training. The art world tended to be exclusive, catering to elite patrons and galleries. Without access to prestigious institutions and instruction, everyday creativity was discouraged. But technologies like photography first opened the doors to art democratisation. With a camera, suddenly anyone could capture artistic images. Now, AI systems are vastly expanding creative opportunities.

warhouse interior with multi coloured art installation dripping over the walls
Art Installation Berlin Warehouse in Auguststrasse 2022 - Democratising art with AI

Definition of an Artist- What makes you an artist?

“Every child is an artist; the problem is staying an artist when you grow up” – Pablo Picasso.

An artist is commonly understood as someone who creates visual art like paintings, drawings, sculptures, or installations. However, the term "artist" can apply more broadly to creative individuals working in varied mediums from music to writing. Fundamentally, an artist is distinguished by their imagination, creative vision, and ability to translate concepts and emotions into an artistic medium. Artists are lifelong learners, constantly developing their technical skills and evolving their artistic voice. Their work conveys unique perspectives and ignites thought and feeling in the viewer or audience. An artist sees the world differently, noticing beauty, irony, and meaning that others may overlook. They have strong aesthetic sensibilities and intuition. While art can serve decorative purposes, great art expresses timeless ideals and universal truths. Artists contribute tremendous value to society by enhancing our understanding and appreciation of the human experience. Their identity as artists stems not just from what they create, but from how they see and engage with the world on a deeper creative level.

Marcel Duchamp challenged conventional notions of art with his readymades, ordinary manufactured objects like a urinal that he designated as art. This shifted focus away from material craft to the artist's creative conceptualisation in defining a work as art. Duchamp's radical gestures opened the doors for found objects, conceptual art, performance art, and many other nontraditional forms of creative expression in the 20th century and beyond.

“Creativity takes courage.” – Henri Matisse.

Explosive multi coloured Pop Art
Explosive Pop Art - AI Generated Art using Midjourney the software generates images from natural language descriptions

Mechanisation of art Andy Warhol, Jeff Koons, Damien Hirst

Taking this a stage further several highly influential contemporary artists like Andy Warhol, Jeff Koons, and Damien Hirst are known for pioneering conceptual approaches to art while also embracing industrial modes of production. They devise initial ideas and provide direction, but do not physically create most of the artworks bearing their names. Warhol mass-produced screen prints relying on assistants in his New York studio known as The Factory. It is estimated that Warhol made over 60,000 silkscreen paintings and prints throughout his career with the help of his assistants.

“An artist is someone who produces things that people don't need to have but that he – for some reason – thinks it would be a good idea to give them.”– Andy Warhol.

Jeff Koons designs sculptures that are fabricated by teams of specialised artisans. Hirst employs over 100 assistants in the UK to paint dots or polish pills in his studio factories. This detachment from hands-on artistic labour allows them to churn out prolific bodies of work, raising questions about authenticity.

"I try to educate people about materialism through my work"– Jeff Koons

Their collaborative creative processes demonstrate how some artists now function more as directors overseeing manufacturing than as sole creators. By outsourcing physical production, these artists align artistic creation with industrial models of efficiency. Their use of assistants and mechanised approaches provides commentary on consumerism and the commercialisation of art in contemporary society. They embody how the role of the artist is evolving thanks to new technologies for replication and mass production.

warhouse environment jeep and pile of coloured ripped material
Art Installation Shoreditch London Warehouse 2023 - AI Generative Art

The Emergence of AI in Art:

Leading generative AI tools like DALL-E, Midjourney, and Stable Diffusion enable users to create original AI artworks by simply providing text prompts. This removes almost all technical barriers to art creation. Some projects like Obvious' Portrait of Edmond Belamy, created with GAN AI, have even sold for over $400,000 at auction. The rise of AI art makes it clear that potentially anyone who can learn the software, input text prompts and work with computers can now exhibit their own creative capabilities. After creating the artwork, you can then secure it on the blockchain by utilising non-fungible tokens (NFTs).

illustration of people made up of black outlines coloured centres and spots
Pop Art Image New York 1980's Scene - created using Mindjourney, a generative artificial intelligence program

AI Accessibility to Art Creation:

Generative AI removes almost all technical barriers to art creation. With free and paid options available, anyone with access to a computer can explore art generation. Without needing drawing or painting skills, individuals can guide AI's to reflect their creative visions.

I've seen many friends with no background in art creating fascinating digital images using Midjourney and embracing their inner artists. The threshold for casual art participation is lower than ever.

immersive art experience purple and pink tubes
Immersive art experience - Image created using midjourney, a well-crafted text prompt can help make unique and exciting images.

Democratising Creativity with AI Art:

Accessibility of AI Art Creation, in the past, sources of creativity seemed limited to those born with innate talents. AI now provides an outlet for creative expression to those previously intimidated by art. Occupations and backgrounds that are stereotypically un-artistic suddenly have a new way to channel their creativity. Engineers, accountants, teachers, doctors - anyone can tap into AI generative art to unlock their creative potential, this will have a powerful effect of democratising art.

AI Challenges and Controversies:

Despite the possibilities enabled by AI art, it also poses some complex challenges. The fact that AI's are trained on pre-existing artwork raises copyright issues. Some argue that AI could disrupt creative professions and industries. These concerns warrant examination, but likely won't outweigh the profoundly positive impacts of AI in enabling more people to partake in artistic creation. AI art and more diverse creativity should always be embraced.

colourful flowers clustered morphing out of expressive background
Infinity Flowers by shootlab using Midjourney AI

AI and Professional Artists:

While concerns persist about AI art replacing artists, professionals can also utilise generative art tools to augment their workflows. AI's excel at producing iterations and variations that would be tedious manual work for humans. Some companies like Anthropic are even developing AI assistants specifically for creative professionals. Rather than competing with artists, properly designed AI art stands to complement human creativity.

street art on walls immersive experience
Street Art installation East London- AI Generative art created by shootlab

AI Art in Popular Culture:

Mainstream culture is also beginning to embrace AI-generated art. Initiatives like Christie's selling AI-produced portraits and magazines featuring computer-generated cover designs illustrate growing acceptance. If everyday people associate AI creativity with popularised works, it helps dispel intimidation surrounding art. Art is being re-imagined as inclusive and participatory thanks to new technologies.

The Future of Art and AI:

Looking ahead, generative AI seems poised to continue opening creative avenues. As systems improve, they will empower novices and experts alike to engage in art.

Democratised art may lead to entirely new movements and perspectives. More research will likely uncover ways to responsibly harness AI's creative capacity. The potential to unlock human imagination is astounding.


So is this the great Art Revolution where we can all be artists? AI represents a groundbreaking artistic development - the ability for anyone to create art. No longer limited by a lack of skills or training, we now have tools that remove almost all friction to art participation. While some growing pains exist, here at Shootlab we believe AI will inspire creativity across all levels of society. In the future, "I'm not an artist" will no longer be an excuse - AI can help build a more creative world. Yes this is the great AI Art Revolution!


About Shootlab: What we do

SHOOTLAB are a content Creation Company based in Lewes, East Sussex. Specialising in Video Production,Photography, Videography, Social media Content Creation & Social Media Management. We have experience working with businesses of all sizes creating high-quality content for websites, blogs and social media platforms such as TikTok, Instagram and Twitter.Elevate your brand or business with Shootlab's expertise in dynamic content creation and high-impact video production.

Our Video Production team offers an extensive range of services, including full-service video production encompassing scripting, storyboarding, shooting, and editing. We create captivating Promo Videos for websites, edit short-form content for Instagram, produce engaging Facebook films, and even craft Brand Films. Additionally, we provide options for skilled videographers available at day rates and offer freelance Video Editing services.

Our team of professional photographers is dedicated to delivering vibrant and exciting images tailored to your needs, whether it's for your website, print materials, or any other marketing requirements.

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