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  • Writer's pictureSHOOTLAB

Social Worker Recruitment Video: Behind the Scenes of Our Latest Film

Updated: Apr 7

Explore the creation of a unique Social Worker Recruitment Video in our latest Shootlab blog post. This project, undertaken for Bexley Council, showcases our journey from initial concept to final production. We give you a behind-the-scenes look at how collaboration, strategic planning, and post-production finesse come together to craft a narrative that resonates deeply in recruitment. The post highlights our commitment to authentic storytelling and the use of compelling visual elements essential in recruitment filmmaking

At Shootlab, we specialise in crafting compelling and emotionally resonant films. We bring insight and creativity to all of our Public Sector Videos, NGO, Charity and not-for-profit organisations film projects: Delivering engaging and effective films for your organisation, on time and on budget.

two black women sitting next to each other on blue chairs smiling with cooked food on their plates
Social Workers at Bexley Council

Overview of the Social Worker Recruitment Video:

Working closely with our Bexley client, Shootlab were commissioned to produce a 3-minute recruitment Video and accompanying social media edit. Bexley needed to find more staff for their social worker team and having a video that talks about the role and shows the work place environment would be an invaluable tool for attracting staff.

An airy and modern office atrium bathed in natural light from the skylight above. The interior features multiple levels with glass balustrades, enhancing the openness of the space. People are engaged in conversation or walking through the area, creating a dynamic scene. Artwork hangs on the walls, adding a touch of color and culture to the office environment. This setting reflects the collaborative and vibrant atmosphere of a social work department in action
Living and working in Bexley

Through interviews with practicing social workers and management and shots of the building, viewers gain insight into a day in the life, from assisting families in crisis to helping seniors access care. Key elements include candid storytelling from social workers, evocative visuals of client interactions, and an inspiring musical score. The video concludes by emphasizing social workers' incredible impact despite the difficulties, speaking to potential recruits in a genuine way.

Behind the Scenes: Collaborative Creation

From conceptualisation to completion, our team devoted extensive time to crafting an authentic and moving film. We worked closely with stakeholders to fully understand their goals and target demographic. Location scouting ensured compelling backdrops for interviews and dramatic recreations. We invested significant effort connecting with social workers to share their real experiences.

Meticulous planning and attention to detail was essential for capturing authentic footage. Our passion and persistence paid dividends in post-production as hours of footage were edited into a cohesive narrative.

A colorful and engaging graphic illustration used in a social worker recruitment video, filled with hand-drawn images and text promoting diversity and inclusion. Central to the image is the phrase 'Let's embrace difference & appreciate each other!' surrounded by diverse figures of people, symbols of equality and diversity, and messages of cultural curiosity and understanding. The illustration exudes a positive message, emphasizing the values of acceptance and celebration of diversity in the field of social work
Mural Championing Inclusivity at Bexley from recruitment Video

Resonating with Audiences

Since its release, the recruitment video has surpassed expectations. The client has also seen a marked increase in applicants, especially from top candidates. They credit the video for realistically conveying the profession and inspiring passion. We are extremely proud of the impact so far. Several have even shared that the experience even inspired friends and family to consider social work.

A focused social worker is immersed in her work on a laptop at a bright and modern office space. She is wearing headphones, a white shirt, and a black vest, indicating a professional yet approachable demeanor. A bottle of Coca-Cola sits next to her, suggesting a moment of casual respite in her busy day. The soft-focus background with glass partitions and wooden accents reflects a contemporary and collaborative work environment
Social Worker Recruitment, staff in pleasing office environment

Why Recruitment Videos Are Crucial Today

In a competitive hiring landscape, compelling yet honest recruitment videos give companies an advantage. Not only do they strengthen employer brands, but they allow candidates to fully visualise themselves in a role. An effective video inspires and pulls at heartstrings.

According to research, job listings with accompanying videos enjoy higher application rates and engagement compared to those without. Videos enable employers to showcase culture beyond a traditional job ad. For candidates, especially millennials, culture fit is a top priority.

A confident woman with a warm smile stands with her arms crossed in an office environment. She wears glasses, a headscarf with a vibrant floral pattern, and a crisp white shirt. The soft focus background features the interior of a modern building with glass balustrades. Her posture and expression convey a sense of professionalism and approachability, qualities essential in the field of social work
Empowering Change: Meet the Faces of Compassionate Social Workers

Why Choose Shootlab for Your Recruitment Film?

Our expertise in storytelling helps makes us the perfect video production agency for recruitment videos, helping clients to connect with ideal candidates. We collaborate to understand values, goals, and target hires before developing an authentic concept and script. From filming to post-production, our creative team handles every aspect of video creation. We also develop tailored distribution strategies to reach the right talent across platforms.

Expert Tips for Recruitment Film Success

For companies considering a recruitment film, keep these tips in mind:

  • Spotlight authentic employee stories. Candid perspectives resonate.

  • Film on location when possible to add visual impact.

  • Collaborate closely with stakeholders to align on messaging.

  • Infuse the film with emotion through music, visuals and narrative.

  • Conduct test screenings to refine the editing.

  • Promote the film across channels to maximise reach.

Recruitment Film Social Media Edit

This 30-second social media distills the essence of social work into a compelling, fast-paced video designed for platforms like Facebook and Instagram. Using memorable clips and music, it highlights the empathy, courage and impact of social workers in just half a minute. The inspirational message and visual style make this short video perfect for engaging potential recruits online.

What are the key factors for creating a great recruitment video?

Recruitment videos are powerful tools for effectively showcasing your company culture. They should be not only engaging and memorable but also genuinely resonate with your target audience. It's important to strike the right balance, whether you're opting for a lighthearted and playful tone or a more traditional and serious approach. The key to success lies in maintaining authenticity and injecting creativity, ensuring your message is both impactful and reflective of your organisation's unique character.

What is the significance of video in recruitment strategies?

Video plays a crucial role in modern recruitment strategies due to its engaging nature . It's an effective medium for advertising job openings, highlighting the unique aspects of company culture and encourage employee referrals through social sharing. Its widespread appeal and ease of distribution make it a powerful asset for any modern recruitment campaign.

At Shootlab, our mission is to produce recruitment videos that inspire top talent to apply. Let's work together to showcase your company's greatest asset - your people! Contact us to get started.


We hope this behind-the-scenes glimpse gets you excited about the potential of recruitment films. Our team at Shootlab would love to bring our expertise to highlighting the incredible people that make your organisation stand out. Please [Contact us here] to get the conversation started on crafting your ideal recruitment video!

At Shootlab, we are not just a video production company, but a full-service content creation agency dedicated to building your brand through compelling stories. From script to screen, our end-to-end video production services ensure we craft recruitment films that connect with top talent.

But we don't stop at video. Our suite of offerings encompasses photography, social media content creation, and management. Our professional photographers deliver vibrant images to strengthen your brand across channels. And our social media experts help you develop targeted content that engages audiences.

We'd love to learn more about your organisation and how we can help bring your recruitment goals to life through impactful content. Please reach out to start a discussion - we look forward to collaborating with you!

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