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Social Worker Recruitment Video: Behind the Scenes of Our Latest Film

  • Roland dev
  • Apr 25, 2024
  • 4 min read

A cheerful woman in a black sweater is engaged in a phone conversation, smiling brightly as she listens and responds. She has her hair styled in a half-up, half-down fashion and wears a lanyard around her neck, in a professional setting. The background is an office environment with vibrant green accents, bustling with the activity of colleagues. The atmosphere suggests a dynamic and friendly workplace, within Bexley social services department
Social Worker recruitment video filmed at Bexley

Explore the creation of effective recruitment videos in our latest Shootlab blog post. This project, undertaken for Bexley Council, showcases our journey from initial concept to final production. We give you a behind-the-scenes look at how collaboration, strategic planning, video editing, and post-production finesse come together to craft a recruitment video that resonates deeply with potential candidates. The post highlights our commitment to authentic storytelling and the use of compelling visual elements, essential in recruitment filmmaking.


At Shootlab, we specialise in crafting emotionally resonant recruitment videos. We bring insight and creativity to all our public sector, NGO, charity, and not-for-profit film projects—delivering engaging and effective films for your organisation, on time and on budget.



two black women sitting next to each other on blue chairs smiling with cooked food on their plates
Social Workers at Bexley Council

Social Worker Recruitment Video Overview:

Working closely with our Bexley client, Shootlab was commissioned to produce a 3-minute recruitment video and an accompanying social media edit. Bexley needed to attract more social workers, and having a video that authentically talks about the role and shows the work environment would be an invaluable tool for their recruitment strategy.



An airy and modern office atrium bathed in natural light from the skylight above. The interior features multiple levels with glass balustrades, enhancing the openness of the space. People are engaged in conversation or walking through the area, creating a dynamic scene. Artwork hangs on the walls, adding a touch of color and culture to the office environment. This setting reflects the collaborative and vibrant atmosphere of a social work department in action
Living and working in Bexley


Through interviews with practicing social workers and management, and shots of the office environment, the recruitment video provides insight into a day in the life of a social worker. It emphasizes the impact of assisting families in crisis or helping seniors access care. Candid storytelling from social workers, evocative visuals of interactions with clients, and expert video editing combine to create a genuine and compelling narrative that speaks directly to potential recruits.




Behind the Scenes of Recruitment Video Production

From conceptualisation to completion, our team devoted extensive time to crafting an authentic and moving film. We collaborated with stakeholders to fully understand their goals and target demographic. Location scouting ensured compelling backdrops for interviews and dramatic recreations, adding depth and authenticity to the recruitment video.


Meticulous planning was essential for capturing the real experiences of social workers. Our persistence paid off during post-production, where hours of footage were edited into a cohesive, emotionally resonant recruitment video.


A colorful and engaging graphic illustration used in a social worker recruitment video, filled with hand-drawn images and text promoting diversity and inclusion. Central to the image is the phrase 'Let's embrace difference & appreciate each other!' surrounded by diverse figures of people, symbols of equality and diversity, and messages of cultural curiosity and understanding. The illustration exudes a positive message, emphasizing the values of acceptance and celebration of diversity in the field of social work
Mural Championing Inclusivity at Bexley from recruitment Video

Impact of Recruitment Videos on Job Applications

Since its release, the recruitment video has surpassed expectations. The client has seen a marked increase in applicants, especially from top candidates. They credit the video for authentically conveying the realities of the profession and inspiring passion in prospective social workers. Research shows that recruitment videos can boost application rates by showcasing real-life employee experiences and highlighting workplace culture.


A focused social worker is immersed in her work on a laptop at a bright and modern office space. She is wearing headphones, a white shirt, and a black vest, indicating a professional yet approachable demeanor. A bottle of Coca-Cola sits next to her, suggesting a moment of casual respite in her busy day. The soft-focus background with glass partitions and wooden accents reflects a contemporary and collaborative work environment
Social Worker Recruitment, staff in pleasing office environment

Importance of Recruitment Videos in Hiring Strategies

In today’s competitive hiring landscape, compelling yet honest recruitment videos give companies an edge. Not only do they strengthen employer branding, but they also allow candidates to visualize themselves in the role. Recruitment videos inspire and resonate on a deeper level. According to research, job listings with accompanying recruitment video examples enjoy higher application rates and engagement compared to traditional job ads. For millennials and younger candidates, company culture and values are a top priority, and videos help convey this more effectively than text-based listings.


A confident woman with a warm smile stands with her arms crossed in an office environment. She wears glasses, a headscarf with a vibrant floral pattern, and a crisp white shirt. The soft focus background features the interior of a modern building with glass balustrades. Her posture and expression convey a sense of professionalism and approachability, qualities essential in the field of social work
Empowering Change: Meet the Faces of Compassionate Social Workers

Why Choose Shootlab for Recruitment Video Production?

Our expertise in storytelling makes us the perfect partner for creating recruitment videos that connect with ideal candidates. We collaborate to understand values, goals, and target hires before developing an authentic concept and script. From filming to post-production, our creative team handles every aspect of video creation. Additionally, we offer video recruitment ideas tailored for various platforms, including social media, to help reach the right talent.


Tips for Creating Successful Recruitment Films

For companies considering a recruitment film, keep these tips in mind:

  • Spotlight authentic employee stories. Candid perspectives resonate.

  • Film on location when possible to add visual impact.

  • Collaborate closely with stakeholders to align on messaging.

  • Infuse the film with emotion through music, visuals and narrative.

  • Conduct test screenings to refine the editing.

  • Promote the film across channels to maximise reach.




Social Media Edits for Recruitment Videos


We created a 30-second social media edit for Bexley's recruitment video. This short, impactful video distills the essence of social work into a fast-paced, visually engaging format, perfect for platforms like Facebook and Instagram. The edit highlights the empathy, courage, and impact of social workers, making it an ideal tool for engaging potential recruits online.


The Significance of Video in Recruitment Strategies

Recruitment videos are a powerful tool for showcasing your company culture and attracting the right talent. They should be engaging, memorable, and most importantly, resonate with your target audience. Videos allow potential candidates to fully visualize the role and environment they might be joining, which is crucial in today's job market. Incorporating video recruitment ideas into your strategy will significantly boost engagement and improve your chances of attracting top candidates.


At Shootlab, our mission is to produce recruitment videos that inspire top talent to apply. Let's work together to showcase your company's greatest asset - your people! Contact us to get started.


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SHOOTLAB are a Video Production Agency based in the UK. We hope this behind-the-scenes glimpse gets you excited about the potential of recruitment films. Our team at Shootlab would love to bring our expertise to highlighting the incredible people that make your organisation stand out. Please [Contact us here] to get the conversation started on crafting your ideal recruitment video!


At Shootlab, we are not just a video production company, but a full-service content creation agency dedicated to building your brand through compelling stories. From script to screen, our end-to-end video production services including Video Editing services ensure we craft recruitment films that connect with top talent.


But we don't stop at video. Our suite of offerings encompasses photography, social media content creation, and management. Our professional photographers deliver vibrant images to strengthen your brand across channels. And our social media experts help you develop targeted content that engages audiences.


We'd love to learn more about your organisation and how we can help bring your recruitment goals to life through impactful content. Please reach out to start a discussion - we look forward to collaborating with you!


Check out our Website: shootlab.co.uk

Follow us on Instagram: https://instagram.com/theshootlab


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