Why Every Business in Sussex Needs a Marketing Video

Ridgeview Vineyard in Sussex uses video marketing to showcase their exceptional wine-tasting experiences, helping local businesses stand out and engage customers through storytelling.

"Sussex is where the good times roll—and your business’s marketing should, too."

Let’s face it: Sussex is a stunning place to live and work, but with so many businesses competing for attention, standing out takes more than a clever tagline. So how do you make your business the talk of the town? The answer might surprise you: video marketing.

Here’s why every Sussex business, from that charming seaside tea shop to the innovative Brighton tech startup, needs a marketing video:

1. Video is the King of Engagement

It’s no secret that people prefer watching videos to reading text. But did you know that viewers retain 95% of a message when they see it in a video, compared to just 10% when reading it? If you want your message to stick in the minds of your customers, video is the way to go.

Video marketing helps Sussex businesses like this welding workshop showcase their skills and craftsmanship, reaching new customers and growing their brand presence.

2. Video Tells a Story Like Nothing Else

A well-crafted video can show off your brand’s personality, values, and unique selling points in a way that text simply can’t. Think about it: would you rather read a dry product description or watch a fun, informative video that shows your product in action? Whether it’s highlighting your team, showing off your workspace, or demonstrating how your product works, video brings your story to life.

A baker at To The Rise Bakery in Eastbourne proudly showcasing their artisan bread, captured during a Shootlab video production.

3. Video is Highly Shareable

Create a video that people love, and watch it spread like wildfire. Videos generate 1,200% more shares than text and images combined. In other words, a great video is free advertising! When your Sussex video production content is shared on social media or via word of mouth, you’re reaching new customers you never would’ve reached otherwise.

Californian Classics in Sussex uses video marketing to highlight their efficient inventory management, showing potential clients the behind-the-scenes operations that set them apart.

4. Video Boosts Your SEO

YouTube is the second-largest search engine in the world, and guess what? Google loves video, too. By creating high-quality videos and optimising them with the right keywords, you can improve your search engine rankings, attract more organic traffic, and increase your visibility online.

Video marketing showcases the professionalism and productivity of businesses at this Newhaven office centre, helping Sussex companies connect with clients and grow their brand.

5. Video is Fun to Make!

Let’s be honest—creating videos is a blast. It’s a chance to get creative, experiment with styles, and showcase your business’s personality. Whether you’re filming your team at work or capturing a customer testimonial, video allows you to have fun while making something that can help your business grow.

Californian Classics in Hastings using video marketing to showcase their vintage car restoration process, helping Sussex businesses connect with new customers.

Conclusion:

So, what are you waiting for? It’s time to hit record and start telling your Sussex story. And if you’re not sure where to start, we’re here to help. At Shootlab Video Production in Sussex, we help bring your brand to life through creative, high-quality videos that your customers won’t forget.

An aerial view of Cuckmere Haven, Sussex – a perfect example of the stunning landscapes captured through drone videography

What Does Shootlab Do?

At Shootlab, we are your go-to experts for video production in Sussex, offering a full range of marketing-content creation services designed to elevate your brand.

Our services include:

• Video Production Sussex: We specialise in creating high-quality, professional videos that bring your story to life, helping local businesses across Sussex stand out in a crowded market.
  

• Photography: Capture the heart of your business with stunning visuals, perfect for websites, social media, and print marketing.
  

• Social Media Content Creation: Boost your online presence with engaging content tailored for platforms like Instagram, Facebook, LinkedIn, and more.
  

• Drone Video Sussex: Take your marketing to new heights with stunning aerial footage that showcases your business from a fresh perspective. Whether it's for real estate, events, or corporate videos, our drone videography captures unique angles to make your business stand out.

  
  

Our focus is delivering creative, engaging content that resonates with your audience across all major social media channels and websites. We believe content is king, and we create digital media that is both meaningful and valuable to your customers.

If you're looking to grow your business through the power of Video Production in Sussex, Shootlab is here to help you stand out with impactful storytelling and effective social media strategies.

WHO ARE SHOOTLAB?

SHOOTLAB are a Video Production Agency based in the UK. Specialising in Video Production, Post Production including Colour Grading & Video Editing. Photography, Videography, Social media Content Creation. www.shootlab.co.uk