If you're commissioning LinkedIn video for the first time, or briefing a new production company, this is what you need to know. File formats, aspect ratios, duration, audio standards, and captions — and what a professional production company should be doing about each one without you having to ask.

Shootlab’s Mayfair video production team created a LinkedIn video production case study showing how interview-led storytelling and corporate team photography can strengthen a finance brand’s presence on LinkedIn.

Posting the wrong video format is one of the fastest ways to hurt performance. This guide breaks down the exact social media video sizes, aspect ratios and formats you need in 2026 — and how to shoot once and repurpose everywhere.

Discover why hiring a professional videographer is crucial for your marketing team. Enhance your brand's visibility & engagement.