LinkedIn Video Production Mayfair: Corporate Storytelling for Alvine Capital

Interview setup from Shootlab’s LinkedIn video production project with Alvine Capital at their Mayfair office.

We partnered with Alvine Capital at their Mayfair headquarters on a dedicated LinkedIn video production project to mark their 20th anniversary. This case study shows how our Mayfair video production team planned, filmed, and edited a suite of LinkedIn-ready films that introduce their people, explain what they do, and keep working long after the anniversary campaign.

The brief was clear: create interview-led films that felt human and honest, not like generic corporate promo. As a Mayfair video production company working with finance and corporate teams across London, we knew everything had to be concise, mobile-friendly, and tailored to how people really watch video on LinkedIn.

We filmed across a full day at their offices, capturing talking-head interviews and natural office moments. The result is a library of LinkedIn video content they can reuse for marketing, recruitment, and client communications.

The Brief: LinkedIn Video Production for a Finance Brand

Investment firms live and die by reputation. You cannot just tell people you are trustworthy, you have to show it through your team and how you communicate.

• Alvine Capital’s goals for this LinkedIn video production project were to:

• Highlight their people through engaging LinkedIn video profiles

• Produce short-form corporate films tailored to LinkedIn’s format and viewing behaviour

• Build a bank of content they could use on LinkedIn company pages, their website, and pitch decks

• Create assets that would still feel relevant and on-brand many months later

Our LinkedIn Video Production Process in Mayfair

Shooting corporate video in Mayfair meant working in a traditional office environment—smart, but not vast. We needed a Mayfair video production setup that was efficient to move but still delivered broadcast-level quality.

Interview Setup for LinkedIn Video Profiles

We used a two-camera setup with professional lighting to capture talking-head interviews with key team members. Audio was a priority; weak sound will sink LinkedIn video content faster than slightly imperfect visuals. Each person answered a mix of structured questions and more conversational prompts. Some relaxed into it straight away, others needed a couple of takes, which is completely normal on shoots like this.

Editing for LinkedIn’s Platform

A lot of companies approach LinkedIn video production like they are making TV commercials, then wonder why engagement is low. We edited these films around how people actually watch LinkedIn video on their phones, often between meetings or on the commute.

We focused on:

• Tight runtimes (most videos under 60–90 seconds)

• Captions for silent autoplay and accessibility

• Clear messaging in the first few seconds

• Framing that works in vertical and square aspect ratios as well as widescreen

Finals were delivered in multiple formats so Alvine could post natively on LinkedIn without awkward cropping or letterboxing.

Corporate team photography captured outside Alvine Capital’s Mayfair office as part of Shootlab’s LinkedIn video and Mayfair video production project.

Corporate Team Photography in Mayfair

While the lighting and crew were already on site, we also captured a new corporate team portrait outside Alvine Capital’s Mayfair offices. It made sense to fold photography into the same Mayfair video production day rather than organising a separate shoot.

Because the team had just finished interviews, they were already comfortable in front of the camera, which kept the group photo from feeling stiff. Those images now sit alongside their

LinkedIn video production assets across:

• LinkedIn company and personal profiles

• Their main website

• Pitch decks and investor presentations

• Social media and press materials

Shooting video and photography together keeps visual branding consistent and saves time for the client.

Why LinkedIn Video Production Matters for Finance Brands

LinkedIn has become the go-to platform for professional storytelling, especially in finance and investment. Algorithms aside, watching someone speak for a minute tells you far more about them than a written bio ever will.

For firms like Alvine, professional LinkedIn video production helps to:

• Position leadership teams through focused LinkedIn video profiles

• Humanise the brand by putting real people on screen

• Explain complex services in a clear, approachable way

• Stand out visually in a crowded, conservative market

• Create reusable assets for recruitment, marketing, and client updates

When the quality of your LinkedIn video production is high, it signals competence and attention to detail. Poorly lit, shaky videos do the opposite and can undermine an otherwise strong reputation.

The Business Impact

From a single LinkedIn video production day in Mayfair, Alvine Capital gained:

• A suite of LinkedIn-ready films they can publish and repurpose over time

• Stronger individual presence for team members via LinkedIn video profiles

• Photography that matches their video aesthetic across all touchpoints

• Content they can plug into campaigns around recruitment, investor relations, and client onboarding

Instead of a one-off anniversary piece, they now have an ongoing content library. That is the real value of well-planned Mayfair video production for LinkedIn.

Shootlab’s LinkedIn Video Production Services in Mayfair and London

We have been producing corporate and commercial work across London for years, with a growing focus on LinkedIn video production as more clients shift their marketing to the platform. A lot of our projects now start as a request for “a couple of LinkedIn videos” and develop into broader campaigns.

On each Mayfair video production or London shoot, we focus on:

• Filming on location so your office and surroundings reflect your brand

• Keeping interview setups relaxed so people sound like themselves, not like they are reading a script

• Editing with LinkedIn’s feed, mobile viewing, and watch behaviour in mind

• Delivering quickly, so content can support live campaigns and time-sensitive announcements

Whether you need LinkedIn video profiles, thought-leadership interviews, company overview films or event coverage, the goal stays simple: to create LinkedIn video production that makes you look as professional and approachable as you are in person.

If you are looking for LinkedIn video production or Mayfair video production support for your next campaign, get in touch. Most projects are more straightforward than they seem, and when you use the content consistently, it more than earns its place in your marketing.

www.shootab.co.uk