If you're commissioning LinkedIn video for the first time, or briefing a new production company, this is what you need to know. File formats, aspect ratios, duration, audio standards, and captions — and what a professional production company should be doing about each one without you having to ask.

Monthly video content is the fastest way for startups to stand out, build trust, and grow on social. Discover how Shootlab’s Starter Package gives you 4 professionally edited Reels every month — without the stress or high costs.