Why Companies Are Using AI Avatars in Video Content

AI avatars are increasingly being used by companies to deliver explainer videos, training programmes, and internal communications.

AI avatars in company video content have rapidly evolved from experimental technology to everyday business tools.Throughout 2025, many companies began integrating AI presenters into explainer videos, training programmes, and internal media channels.

According to the Bonega Enterprise AI Report (2025), around 75% of organisations used AI video tools, particularly for training and explainer content.

The appeal is clear: faster production, consistent delivery, and easier localisation.

But while AI avatars improve efficiency, video quality, storytelling, and production strategy still define impact.

Why Companies Are Using AI Avatars in Video Content

AI avatars are now built into many AI video tools used for business communication, learning, and content creation.

Companies adopt them because they offer:

• Faster turnaround for video updates

• Consistent on-screen presenters

• Multilingual delivery

• Reduced filming requirements

However, speed alone doesn’t guarantee results.

Clear scripting, visual structure, editing quality, and tone still shape how professional and trustworthy a video feels.This is why many companies now treat AI avatars as part of their video production workflow, not a replacement for it.

Many companies now use AI avatars as part of their video production workflow for explainers, training, and product demos

AI Avatars for Explainer Videos and Product Demos

Explainer videos are one of the most common use cases for AI avatars.

Companies use them to:

• Introduce new products

• Explain services

• Walk through processes

• Demonstrate platforms

This works particularly well for:

• SaaS onboarding videos

• Feature walkthroughs

• Customer support explainers

• Product documentation

However, effective explainer videos still rely on:

• Clear scripting

• Visual structure

• Professional editing

• Good sound design

The avatar delivers the message, but production shapes the experience. Without strong pacing and visual clarity, even the most advanced AI presenter can feel generic.

AI avatars help companies deliver consistent internal updates, leadership messages, and onboarding content.

AI Avatars for Company Updates and Internal Communication

Many companies use video for:

• Leadership announcements

• Policy updates

• HR communications

• Onboarding content

AI avatars help standardise these messages, especially for organisations with multiple locations or global teams.

They work best when:

• Updates are frequent

• Messaging must remain consistent

• Content is informational

For sensitive or emotional messages, real people still build stronger trust.Avatars work best for clarity, humans work best for connection.

AI Avatars for YouTube and Knowledge Channels

Some companies now run YouTube or internal video channels focused on:

• Product education

• Software tutorials

• Tech updates

• Industry insights

AI avatars act as consistent presenters for this type of company video content, especially when clarity matters more than personality.

This allows teams to publish regularly without relying on one presenter.

Strong editing and structure are still essential for engagement.Without storytelling and pacing, even useful content struggles to hold attention.

AI avatar software helps companies deliver consistent training content for onboarding, compliance, and e-learning.

AI Avatar Software for Corporate Training Videos

AI avatars are widely used in:

• Compliance training

• Software onboarding

• Health & safety videos

• E-learning platforms

Stylised avatars often feel:

• Less intimidating

• More neutral

• Easier to engage with

In structured learning environments, consistency matters more than personality.

Avatars help companies deliver repeatable, scalable training content.However, the learning experience still depends on instructional design, visual clarity, and audio quality.

AI delivers the information. Production makes it usable.

AI Presenters for Short-Form Business Video Content

Short-form video is one of the biggest drivers behind avatar adoption.

Companies use AI avatars for:

• Quick updates

• Feature announcements

• FAQs

• Product explainers

Avatars make frequent posting easier, especially for informational content.

But audiences can quickly spot content that feels rushed or generic.Strong editing, captions, and pacing remain essential.

The difference between useful and forgettable content is still the craft.

Multilingual AI Avatars for Global Company Communication

One of the strongest use cases for AI avatars is localisation.

Companies can create:

• The same video in multiple languages

• Region-specific versions

• Consistent global messaging

Without re-shooting each version.

This is especially useful for SaaS platforms, international teams, and global training programmes.

The avatar stays visually consistent while the language changes, but cultural relevance still matters. Script tone and visuals must feel appropriate for each audience.

Human presenters remain essential for brand storytelling, emotional campaigns, and culture-focused video content.

When Human Presenters Work Better Than AI Avatars

AI avatars are less effective for:

• Brand storytelling

• Emotional campaigns

• Culture-focused content

• Testimonials

• Human-led narratives

Audiences still respond most strongly to real people when authenticity matters.

This is why most companies benefit from a hybrid approach.

Use avatars for clarity and scale.Use humans for emotion and trust.

A Practical Example

A Melbourne-based SaaS company reduced its training video production time by 65% by using AI avatars for technical walkthroughs, while keeping human presenters for customer success stories and product launches.

The avatar handled clarity and scale.Humans handled emotion and trust.Production connected everything.

Strong video production remains essential for creating high-quality, engaging company content — even when using AI avatars.

Where Video Production Still Makes the Difference

No matter how advanced AI becomes, production quality still defines success.

That includes:

• Story structure

• Visual composition

• Sound design

• Editing rhythm

• Clear scripting

AI delivers information.Production delivers experience.

A Practical Hybrid Video Strategy

For most companies, the best approach is:

• AI avatars for scale and efficiency

• Human presenters for emotion and trust

• Professional production for quality and consistency

This keeps communication efficient without losing authenticity.

When to Use AI Avatars in Company Video

Use AI avatars when content is:

• Informational

• Script-led

• High-volume

• Multilingual

Use human presenters when content is:

• Emotional

• Story-driven

• Trust-based

• Culture-focused

FAQ: AI Avatars in Company Video Content

Are AI avatars cheaper than filming?

Yes, AI avatars typically reduce video production costs by 40–60% for frequent updates and multilingual content. Companies save the most when producing high volumes of informational videos that don’t require emotional storytelling, complex filming setups, or on-location shoots.

Do audiences trust AI presenters?

Audiences generally trust AI presenters for instructional and informational content. However, human presenters still perform better for emotional communication, leadership messages, and brand storytelling because they create stronger personal connection.

Can avatars replace real presenters?

No. Most companies use a hybrid approach, combining AI avatars for efficiency with human presenters for authenticity, storytelling, and trust-building.

What industries benefit most from AI avatars?

Technology, SaaS, financial services, training, HR, and customer support teams see the strongest early value due to high volumes of informational content.

Final Thought

AI avatars are becoming part of modern company video content, not as a replacement for people, but as another tool in the workflow. At Shootlab, we see how avatars are increasingly integrated into the video content creation process because of their cost efficiency, consistency, and flexibility.

As audiences grow more familiar with AI presenters, they’ll stop seeing them as “artificial” and start focusing on the message itself. Used thoughtfully, avatars give companies new ways to communicate clearly, consistently, and efficiently. However, the real difference still comes from how content is planned, produced, and executed.

Ready to Use AI Avatars in Your Video Content?

The most effective approach combines:

• Clear goals

• Strong production

• Human creativity

• The right tools

Whether you’re using AI avatars, human presenters, or a mix of both, the quality of your video content still matters.

AI doesn’t replace good video. It supports it.

shootlab.co.uk